How To Stop Online Marketing Information Overload

The number one complaint from new/newer online marketers

If you are new to online marketing and have been actively searching the internet for ideas, you will no doubt enter the ‘muddled-head’ zone of INFORMATION OVERLOAD.

The reality is that information overload is a combination of three elements.

1) The new/newer Online marketer feel they need to know waaaay more than is really necessary in order to make money online.

Most people think you need to know a ton to succeed in Online marketing. You do not. In fact you don't need to know 1/10th of what you think you need to know. Unfortunately when you feel as though you do, you tend to read/buy/borrow everything under the sun.

When I first started out I had no knowledge of IM whatsoever. Zero. I had no knowledge of websites, html, how to create an e-book, affiliate systems, PPC, nothing. But guess what? I didn't need those things. All I needed was 1) a hungry audience, 2) the information they wanted and 3) a way of delivering it to them in such a way that they were willing to spend money to get it. That's it. Internet marketing merely provided the tools to reach them faster, easier and more effectively.

2) The new/newer Online Marketer often falls prey to sales pitches instead of observing and learning from what they can see.

This one is vital especially when it comes to products you purchase. Specifically, you wouldn't have information overload if you didn't purchase the information in the first place.

However, the more important issue is why you bought it. Did you buy it looking to learn how it was created? Did you buy it because you are in the same niche and want to see what your competitor is doing so you can offer a better product? If these are the reasons then great…because there is focus and purpose behind those reasons. There is no concern for information overload in these cases.

BUT most people who suffer from information overload are NOT buying for the above reasons. They are buying because they are caught up in someone else's sales pitch rather than creating their own.  You must get out of this habit immediately if you want to make serious money in this arena.

3) The new/newer Online Marketer attempts to build their business from the 'outside in', when they should be building from the inside out

This is where it all comes together.

If you have a specific audience you are targeting, and you understand what that audience fundamentally wants, and everything you read/every purchase you make is dedicated toward filling that want for that audience….if you do these things there is no way information overload can happen.

Why? Because when you are doing this you are working from the inside out, which is exactly what you SHOULD be doing.

What does this mean? It means that you are building a business based first on what you are committed to inside, then transferring that out and putting it into physical form.

It sounds spiritual, and I suppose one could view it that way. However, the fundamental premise behind it is really quite practical: when you work from the outside in and follow every strategy, tool, concept, etc. that you come across, you have NO focus or commitment to your target audience. It would be impossible to have focus because you're out there in the breeze being swayed by this, that and the other.

BUT when you get clear inside yourself about who you want to be and for which target audience, there is NO swaying in the breeze. There is only focus and commitment toward what you want to create. And everything you do, everything you read, and yes everything you buy….all of it is directed at creating value for that target audience.

But you must have a commitment to something bigger than you. You must have a commitment to providing tremendous value to others. This is the foundation.